Every visitor arrived differently
their experience should too
Adapt homepages, collections, and campaign landings by channel, session history, and segment — at lower CAC.
The e-commerce personalisation gap
Most e-commerce platforms offer product recommendations. Cognitude adapts the entire experience.
Channel visitors have different intents
Paid search traffic wants to compare. Organic traffic wants to discover. Email retargeting traffic wants the specific product they viewed. One landing page doesn't serve all three.
Returning visitors deserve different experiences
A first-time visitor needs discovery and social proof. A visitor who abandoned cart needs urgency and a nudge. A loyal customer needs recognition and loyalty perks.
Promotions should be contextual
A generic discount banner devalues your brand. Targeted promotions surfaced at the right moment — to the right segment — convert without cannibalising margin.
Product catalogue is too large to personalise manually
With thousands of SKUs, manually curating homepage grids for every campaign is impossible. Adaptive personalisation handles this at scale, automatically.
−19%
Bounce rate
paid search segment
+31%
Add-to-cart rate
returning visitors
−85%
Time to publish variants
vs. previous workflow
Adaptive content timeline
New visitor (paid search)
Show 'Shop the collection' hero + social proof count
Cart abandoner (email)
Show 'Complete your order' hero + trust badges + urgency timer
Loyalty member
Show 'Welcome back' hero + member-exclusive offer block
Unknown
Show default discovery hero + bestsellers grid
What Cognitude enables for e-commerce
Go beyond product recommendations. Adapt your entire storefront experience — per channel, per segment, per session state.
- Channel-specific landing pages per UTM campaign — no engineering required
- New vs. returning visitor detection with segment-specific hero blocks
- Cart abandonment cohort — show urgency blocks and trust signals
- Loyalty segment — surface member-exclusive deals on homepage
- Geographic personalisation for shipping and currency context
- CogBot in product discovery mode for high-intent browsing sessions
- Adaptive checkout trust signals based on session risk signals
- CTA targeting — 'Complete your order' for cart cohort vs. 'Shop now' for discovery
Let every visitor feel at home
From first visit to loyal customer — Cognitude adapts every page, every campaign, every touchpoint.
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